LeaseHawk 2024 Year in Review

As 2024 closes, we’re excited to look back on a transformative year of innovation, growth, and success. From empowering leasing teams with cutting-edge AI technology to helping properties fill staffing gaps, LeaseHawk has been at the forefront of reshaping the multifamily industry. Here’s a look at what we accomplished together in 2024:

Total Conversations Handled

This year, ACE™ AI Assistant handled millions of conversations across voice, chat, and text channels, supporting leasing teams by streamlining communication and enhancing the prospect experience.

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Conversion Rates That Drive Success

ACE continued to deliver measurable results in 2024.  For sites with full phone routing and admin configuration, ACE:

• Scheduled an average of 16 appointments per property per month.

• Increased appointment volume by 40%.

• Engaged 60% of new residents.

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Top Questions Answered by ACE

Our data shows what prospects care about most when interacting with properties. Here are the top questions they asked ACE:

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• Pricing and Availability—approx. 1 in every 4 prospects asked for this!

• Rental Qualifications

• Application

• Apartment Amenities

• Pet Policy

• Phone Number

• Covered Costs

• Affordable Housing

• Deposit and Fees

• Parking

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Other frequently asked questions included Specials, Furnished Apartments, and Washer and Dryer.

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Communication Breakdown

ACE facilitated conversations across multiple channels with the following distribution:

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• Phone: 47.6% of conversations

• Chat: 36.0% of conversations

• Text: 16.4% of conversations

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ACE’s voice reigned supreme with the most conversations occurring over the Phone with renters. The communication channel with the highest conversion rate was Text—showing the power of immediacy and convenience in reaching today’s prospects.

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Hour and Day Trends

Understanding when prospects engage most helps properties optimize their resources.

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• Hour of Day Volume: Peak hours included between 10am and 4pm.

• Day of Week Volume: Engagement was highest on Mondays and lowest was on Sundays. Understanding peak times allowed operators in 2024 to reduce their leasing office hours or close on Sunday—giving leasing teams flexibility in their schedule and optimizing operations.

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Looking Ahead to 2025

As we gear up for the new year, our focus remains on innovation, client success, and expanding the capabilities of ACE. One of the key milestones ahead is the continuation of our $100,000 Apartment Leasing Agent Giveaway, celebrating the launch of ACE™ Insights. This groundbreaking tool empowers properties with actionable data to optimize leasing performance. Don’t miss out—in 2025, being a top leasing agent pays…literally!

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Stay tuned for even more groundbreaking updates as we continue to lead the way in AI technology for multifamily.

Thank You for an Incredible Year

None of this would have been possible without the trust and support of our clients, partners, and team members. Together, we are transforming the leasing experience and shaping the future of multifamily.

Here’s to an even more exciting 2025!

Ready to learn how LeaseHawk can help your property succeed in the new year? Schedule a demo today!