Apartmentalize powered by NAA, June 13 – 16, is known as the “premier event” for the apartment industry. It’s easy to understand why, with typical attendee records of over 10,000 and VIP keynote speakers (e.g. Mike Rowe and Alex Rodriguez to name-drop a couple) makes this a conference where no apartment industry professional would want to miss out. The 2018 conference and exposition is packed with almost 100 sessions across four short days, so it can feel overwhelming to plan an agenda. Luckily, the National Apartment Association (NAA) has tracked the sessions into special, curated recommendations according to your expertise: Marketing Maven, Leasing Pro, Maintenance Pro, and Owner Extraordinaire.

However, your agenda isn’t complete without adding these three must-do’s (especially if you’re on the Marketing Maven or Owner Extraordinaire tracks) at Apartmentalize.

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1. Get A Hands-On Tech Tutorial 

Technology will be a hot-button topic during the conference. All eyes will be on AI (Artificial Intelligence), smart home technology, blockchains and big data. Attendees will get the opportunity to get up close and personal with the latest tech trends for the apartment industry in the NAA Exposition Hall. Here are some notable stops to peruse during your time spent in the Exposition:

• Dwelo, Inc. (Booth #3037) is smart home technology that will let your residents live in the future. Interact with intelligent switches, thermostats and locks and learn how to increase your revenue with these in-demand amenities
• LeaseHawk (Booth #848) will be present with a team of multifamily experts who have cracked the code on how to make your big data actionable. They’ll be serving up custom demonstrations of LeaseHawk’s newest multifamily business intelligence platform, HawkEye® BI. 

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2. Attend the Learning Zone

Presented using “silent conference” technology, the NAA Learning Zone is host to multiple quick 30-minute sessions. It is conveniently located in the Exposition Hall (Booth 3131) making it the perfect pit-stop between networking and product showcases. Attendees will have the opportunity to connect with rental housing industry professionals in an “intimate and hands-on educational setting,” according to NAA.

LeaseHawk Vice President and 25-year multifamily industry veteran, Jeff Smedley, will be presenting, “Gathering, Analysing and Harnessing Data in the Leasing Process,” at the Learning Zone on Friday, June 15 at 1:45 p.m. on Stage A. At the session, you’ll learn how to use data to move the needle on your marketing investments and which solutions you should have in place to manage better productivity at the property-level. You can watch a sneak-peek teaser video of the session before the conference.

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3. Seek Out the Swag

Apartmentalize has one of the best exposition halls in the biz. And, it’s okay to admit to scouting the floor for the best free swag. After all, there’s some great stuff out there. If you’re interested in more than just pens and cups to bring back to the office, then you’ll definitely want to swing by Booth #631—Apartments.com.

Similar to last year’s giveaway, Apartments.com will be offering attendees a challenge for their chance to win a huge prize: Tesla Model S filled with $25,000 cash. Attendees can have up to two entries by viewing a sales demonstration and/or answering questions from one of their sales representatives. Do you think it’s worth a stop? For a chance at a Tesla and $25k, we’d say so. 

While you’re visiting Apartments.com, take a gander to the booths just North of them to find LeaseHawk (Booth #848). They’ll fill your conference bag with more than just chachkies—get a personalized 1:1 demo of the latest software solutions to improve your marketing effectiveness and employee performance.

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San Diego will be filled with excitement as multifamily professionals from across the nation fill its convention center halls. You’ll be a conference pro armed with three must-do’s and a solid, curated agenda. If you’d like to pre-schedule a meeting with LeaseHawk, simply drop us a note on our website.

See you soon in San Diego!