There is a lot of hype around the great things Artificial Intelligence (AI) can do for businesses.  Companies are using AI to enhance the effectiveness of their products.  For example, Oral-B just released an AI toothbrush that is powered with learned behaviors, from thousands of brushing techniques, the way you should brush your teeth to get the best results.  It tracks your daily brushing behaviors and will even notify you if you missed a spot.  So, what does a toothbrush have to do with leasing apartments?  It’s all about the data.  AI is able to uncover trends and opportunities in minutes, that would normally take days or weeks.

Just like using AI to improve your pearly whites, there is a way to use AI to improve your leasing results.  AI can help you identify areas you need to focus more attention on, as well as enable you to free up resources.
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Here are the top five reasons to use AI for apartment leasing:
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1. Improve your advertising effectiveness

You need data to identify your best and worst performing ad sources.  AI lead scoring identifies the ads that drive the most prospects, so you don’t make your decisions based on the number of calls a source generates.  Results are available almost instantly, so there’s no more guesswork when it’s time to adjust ad spend.

2. Free up leasing team resources

Leasing teams are tasked with juggling a large volume of incoming calls with onsite leasing activities, like giving tours to prospective renters.  Leveraging an AI leasing assistant, that handles calls from prospective renters, can free up the leasing staff to focus on the activities that drive leases.  

3. Measure employee performance

Managers have a lot on their plate.  It is not realistic to listen to every call to evaluate how well their employees handle calls.  AI solutions, like LeaseHawk’s Agent Performance, evaluate the leasing team’s performance on every call with a first-time prospect.  Results are available in near real-time so managers can quickly identify trends in performance and take action to correct deficiencies.

4. Enhance engagement with prospective renters

Today’s renter wants to communicate on their terms and around the clock.  Being available 24/7 is not possible for onsite leasing teams.  Consider an AI leasing assistant, like LeaseHawk’s ACE AI, that can set appointments and collect guest card information when agents are unavailable, or the office is closed.  This solution enables properties to offer an engaging experience around the clock, via voice and chat.  

5. Increase productivity

Having a productive leasing team directly impacts leasing success.  the AI can analyze every call identify the calls that are actual prospects.  This insight enables the leasing team to easily prioritize their follow-up activities and focus their efforts on leasing opportunities.  

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The prevalence of AI technologies, especially in the multifamily space, makes it easier than ever to leverage at your apartment community.  Artificial Intelligence solutions offer great tools to uncover data trends, streamline onsite resources and improve leasing performance.  To learn more about how you can leverage AI, visit leasehawk.ai.