The National Multifamily Housing Council’s OPTECH Conference and Exposition, November 14 – 16, is one of the industry’s leading multifamily conferences. Filled with forward thinking content, the event is meant to bring together top professionals to collaborate and educate attendees on new and progressive technology trends. In addition to more than 40 sessions available to attend, a few of this year’s keynote speakers include entrepreneur and noted author, Josh Linkner, along with leading innovation expert, Professor Melissa Schilling.

Here’s how to take advantage of what OPTECH has to offer while creating exclusive networking opportunities for you and your company.

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1. Attend the Game Zone

Needing an excuse to bring out your inner competitive side? Hit up the GameZone where you can compete with exhibitors with multiplayer, interactive games. Each exhibit in the GameZone will have their own challenges where attendees can earn points for each game, with the highest score-earning players winning a prize! This new interactive feature will provide additional networking in a fun and entertaining environment.

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2. Stop by the Start-Up Center

New cutting-edge ideas are always being discovered and the start-up center is one easily accessible location just for start-up companies! These companies may be just starting off, but their content has the possibility of becoming the next big product on the market that could take your business to the next level. Obtain a competitive advantage by learning what is new and improved in multifamily and how these start-ups can provide fresh innovation for the industry.

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3. Visit the Marketplace Stage

Listen to expert speakers present their newest and top products in various sessions throughout the conference. There are many sessions available to attend that range from digital marketing strategies to the future of sustainability and technology in the multifamily industry. Head over to see LeaseHawk’s very own Senior Vice President, Jeff Smedley, and his presentation “How fast is your leasing team? LeaseHawk knows” on Wednesday, November 14 from 6:05 – 6:15 PM at the Marketplace Stage (located in the Expo Hall). Discover how LeaseHawk is the first in the industry to track calls to leases and how it can improve your marketing effectiveness.

While you're in the Expo Hall, remember to stop by Booth #526 for hands-on demonstrations of the multifamily industry's newest software innovations, including HawkEye® Business Intelligence, from LeaseHawk's team of multifamily experts.

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4. Meet up in the Entrepreneurs Club

A completely brand-new opportunity at OPTECH 2018, meet like-minded business professionals in the apartment industry Thursday, November 15 from 2:30 – 3:00 PM. Attendees will be able to expand their business and obtain additional advice and connections across all topics of business and technology. AvalonBay’s Karen Hollinger will be there to offer expert advice and answer any questions you might have on further developing your company.

Orlando will be the hot spot for multifamily professionals where industry leaders will come from far and wide to partake in this year’s events. With these tips and must-do activities, be prepared for an insightful and informative conference. Set up a meeting with LeaseHawk at the event to discuss how LeaseHawk can maximize your multifamily leasing success.

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