In today’s multifamily housing market, employing stellar salespeople isn’t enough to stay competitive. You also need to equip them with the right technology to stay ahead of the curve. Check out these four solutions that are changing the way leasing agents do business.

1.     Telephone Performance Analysis

When leasing agents have the opportunity to listen to their performance on prospect calls, they’re more likely to improve their interactions and selling technique for the future. With Telephone Performance Analysis, calls with real prospects are recorded and scored based on best practices. It’s more accurate and cost effective than using secret shoppers, and you can also use the technology to identify overarching training needs, gauge talent and identify areas of improvement.

2.    Customer Relationship Management

In our fast-paced society, you can’t afford to let even one communication slip through the cracks, because prospects will move on to the next property if they don’t hear back in a timely manner. With LeaseHawk’s Customer Relationship Management (CRM), your leasing agents can keep track of all prospect communications in one place, ensuring they never miss out on a lead. They can access real-time pricing information, view a contact’s entire communication history and receive notifications all in one easy-to-use interface.

3.     Automated Call Answering

The multifamily industry continues to miss nearly half of all incoming calls, meaning you could be missing out on as many as half of the prospects you spent so many precious advertising dollars to get. Automated call answering technology likeLeaseHawk’s conversational assistant, ACE (Answer Calls Every time), can take the pressure off your leasing agents by answering calls when they’re out on community tours or already on the phone.ACE is the multifamily industry’s first conversational automated assistant, designed to take calls, answer questions, collect guest card information and set appointments.

4.     Virtual and Augmented Reality

Today’s consumers are accustomed to making most of their purchasing decisions online. When it comes to choosing a place to live, they expect to be able to narrow down their choices before going to the trouble of scheduling an in-person tour. Chances are your website offers virtual tours (if not, it should), but why not further entice prospects by really helping them imagining their life in one of your apartments?

Virtual reality technology takes the virtual tour to the next level by allowing prospects to explore your apartments at their own pace, as if they’re actually inside. And augmented reality enables prospects to see how their own belongings will fit and look in a space before even thinking about hiring movers. Check out how Ikea is using the technology.

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