Talk vs. Text: What Do Apartment Prospects Prefer?
Learn how your leasing team can be prepared to answer on the channel that your prospects prefer most.
Marketing
When it comes to communicating with your prospective renters, there are many different channels to choose from. Phone calls, text messages, email, chat, and video conferencing are all methods of communicating, just to name a few. However, according to Pew Research, the vast majority—96%—of Americans now own a cellphone of some kind. So, when it comes down to picking up their cellphone to communicate with your property, would they rather call or text?
Data collected from multifamily properties suggests that the majority of prospects are still calling. According to LeaseHawk user data collected in 2019, over half of the inbound communications received by properties were phone calls (60%), followed by emails (22%), and text messages (18%).
Text message volume for properties is expected to see continued growth. Consumer research studies have shown that 90% of leads prefer to be texted, compared to being called on the phone (Franchisehelp.com). Plus, research from Axway shows that messaging is the #1 reported use of smartphones.
The best way to connect with your prospects is to be ready to answer on both channels—phone calls and text messages. If your leasing team isn’t already utilizing CRM (Customer Relationship Management) software to do this, now is the time to start! Using a CRM helps leasing teams manage their communications from multiple channels all from one, easy-to-use application.
When your leasing team can’t answer calls or text messages—such as during showings or after-hours—use an AI-powered leasing agent. LeaseHawk’s virtual leasing assistant, ACE, is powered by artificial intelligence and can answer when your leasing team can’t. It is omnichannel and communicates with your prospects by answering their phone calls, text messages, and chats. Plus, ACE can provide the option for your prospects to talk or text when they call your property.
It’s all about giving your prospects the option to choose and communicate on the channel that they prefer most. To learn more about ACE™ Virtual Leasing Assistant, visit leasehawk.com/ace.
Fill out this form to learn more.
This 2023 budgeting season will be like no other. With growing costs—so much is simply out of our control. But one crucial thing that apartment companies can manage is labor costs. When budget planning, use these three life hacks to make planning easier and focused on growing your bottom line.
Chatbots make communication simple and direct. They offer 24/7 access, are easy to use, respond instantly and provide the information your renters need. Your community will benefit by implementing one. Discover five reasons why your prospects will want your property to have a chatbot.
The traditional way to show an apartment has been paused and a new way is already on the rise. Demand for virtual touch-less tours is surging from apartment consumers. Although this technology is on the rise due to social distancing, experts predict things won’t go back to the way they were either.
Calling all leasing stars! LeaseHawk is celebrating the launch of ACE™ Insights by giving up to $100,000 to top-performing apartment leasing agents. Use ACE™ Insights to show off your leasing skills and boost performance. It’s time to turn your talent into rewards—don’t miss out!
LeaseHawk is now HIPAA compliant, reinforcing secure, compliant data management for our clients, especially sectors catering to assisted living and healthcare. With this achievement, ACE™ AI can automate interactions 24/7, ensuring privacy and efficiency while reducing administrative burden.
LeaseHawk unveils ACE™ Insights, the latest addition to its ACE AI platform, to boost human efficiency, productivity, and leasing velocity. Current clients get priority access. Contact us to join the list!
Get the latest multifamily news, how-to's, infographics and more delivered right to your inbox.
